Our mission is to be the industry's trusted source of actionable supply chain performance data. We aim to solve the most complex problems in the supply chain with thoughtful, experience-driven solutions that eliminate waste and add value for all stakeholders within the global ecosystem.
CEO & Co-Founder
Brian Cristol is a dedicated problem-solver committed to tackling the toughest challenges in the supply chain today. Leveraging his extensive background in corporate finance and logistics technology, Brian excels in crafting go-to-market strategies and orchestrating the growth of top-tier sales teams. Brian co-founded Uber Freight and spearheaded its enterprise partnerships division. With notable stints at Uber, Turvo, and J.P. Morgan, he embarked on his entrepreneurial journey as a co-founder of Isometric Technologies (ISO) in February of 2020. Based in vibrant San Francisco, Brian finds solace in family life with his wife and son, and is an active member of The Guardsmen charitable organization.
COO & Co-Founder
COO Isometric Technologies, John Stauffer, is a transportation and logistics professional with expertise in operations, product management, business development and customer success. John is a legendary builder; he was a founding member of both the Uber Freight product team and the Echo Logistics carrier sales team, and co-founded Isometric Technologies in February 2020. John was raised in the Greater Chicago Area, but currently lives in San Francisco with his wife and corgi, Buzz.