ISO Welcomes Tracy Rosser as a Strategic Advisor

ISO Welcomes Tracy Rosser as a Strategic Advisor

Welcome to the ISO Family!

Isometric Technologies (ISO) proudly welcomes Tracy Rosser to the ISO family as a new strategic advisor. Tracy will be working closely with co-founders Brian Cristol (CEO) and John Stauffer (COO) and the rest of the ISO team to enhance existing go-to-market strategies and seize opportunities to expand our product offerings and serve new use cases for our customers.

As a veteran of more than 30 years in the supply chain and transportation industries, Tracy brings a unique blend of operations and technology expertise to the team at ISO. Tracy spent more than 20 years at Walmart, where he served as SVP of Transportation and Supply Chain at Walmart and COO of Walmart Transportation. Tracy later joined Transplace as EVP of Operations, where he oversaw more than $17 billion in freight across transportation operations, global operations, and transportation procurement.

After Uber purchased Transplace, Tracy was an irreplaceable leader, assisting with the transition of Transplace’s massive operations into the Uber family.

“Tracy has always been one of the best-known and respected leaders in our industry, and he has already proven to be a vital resource for our leadership team here at ISO,” says CEO Brian Cristol. “We’re extremely proud to have the support and belief of advisors and investors like Tracy, who have seen it all and truly understand the opportunity we have ahead of us to transform transportation performance measurement.”

“I’m thrilled to join forces with ISO because I believe the team has a truly disruptive product that would solve countless pain points I’ve experienced myself throughout my career,” said Tracy Rosser. “The industry has a much bigger data problem than meets the eye, and it is hindering process automation, value creation, and enhanced relationships with our supply chain partners. I look forward to helping the ISO team meet the challenge of solving this data problem.”

Tracy is an active advisor and board member to other startups in the supply chain technology ecosystem and brings with him a wealth of knowledge, experience, and relationships that we look forward to leveraging to drive our business forward.

Tracy Rosser Tracy L. Rosser

Strategic Advisor, ISO